I'm not generalizing here...I'm only referring to myself.
Yes, me. The quiet, inconspicuous person you don't see behind the online persona. In real life, when people talk, I'm the one who listens. I'm not the loud, obnoxious Uncle in the family reunion party, regaling everyone with his incredible tale of escaping the deadly bite of the garter snake he found in his garden (I'd be the one chuckling to myself because garter snakes are not deadly, nor particularly poisonous to humans).
In other words, I don't live for the spotlight. Instead, I make sure everything goes smoothly backstage.
That is who I am. And as I learn more and more about the publishing biz, frankly, I'm afraid.
Too often we hear how we as writers are expected to MARKET OURSELVES.